The video above is themed on #HillarysHealth and Mike talks about his psychological operations to advance Trump and defeat Hillary. I highly suggest you watch the video linked above, but if you don’t have the time or don’t want to, I’ve provided notes below. Credit for ideas and concepts in this post go to Mike Cernovich.
Shaping the Narrative
Hillary’s Handler, the man who’s been seen with her in photographic evidence going back to 2013, has disappeared thanks to our #HillarysHealth campaign. Our efforts are shaping the news cycle and having a real world effect. If you see something about “Popular pro-Trump twitter account” or “pro-Trump twitter account” Mike says it is a reference to him. Mike is “He whose name must not be spoken”!
Trump is now pushing #HillarysHealth by attacking her stamina, and the media is trying to frame it as a conspiracy theory. We’re making a real difference on the election and news cycle. Huzzah!
Current Theme: #HillarysHealth
To be most effective we need to focus our efforts onto one thing. Hillary’s corruption isn’t doing anything, it’s been pushed for 2 years with no effect. We need to instead keep pushing #HillarysHealth. Don’t be concerned about people feeling sympathetic for Hillary because we’re pushing about her poor health.
“Sympathy doesn’t get you f**ks or votes”
– Mike Cernovich
It doesn’t matter if people feel sorry for her, nobody gives a sympathy vote for the leader of the free world. They want a strong capable person to do the job. We have to make the case Hillary is not strong or capable.
#HillarysStools – The goal is to paint her as being weak and sickly by drawing attention to the fact she needs a stool, or force her to stop using stools to weaken her even more. The media is already covering up that Hillary is taking every weekend off. Wear her down, force her to make less appearances, more mistakes, and show her weakness. It also makes people think of poop, and the extended bathroom break she took during one of her debates.
#CoughinHillary – Draws attention to her 2-3 minute long coughing fits. Coughin also sounds like coffin which makes people think of bad health by creating a mental image of death.
#HillarysHealth – This is the main theme our attacks need to focus on. She’s sickly, doesn’t have the strength or stamina to do the job. Talking points include she is often confused because of poor health, can’t do press conferences because of poor health, falls down from poor health, takes naps because she has poor health, etc.
Suggested Reading List
These are all books Mike suggested reading on his periscope, I have personally not read any of them so descriptions are based off what he says.
Mike says if you can only buy one book today and don’t already have Gorilla Mindset, to buy this book instead. He wants you to buy his book, that it’s the basis of what much of what Mike does. Best place to start for social psychology. Additional Note: Mike says Hillary is paying this guy to help with her campaign so reading this helps you know your enemy.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
To paraphrase mike it helps wake up your own mind to when you think you’re being rational but are not being rational. Shows cognitive biases It also forms the basis of behavioral economics.
A book on cognitive biases which are shortcuts in our thinking that are usually wrong.
If you want to go deeper read this, the author basically created behavioral economics. It’s graduate level reading and you might want to read it later.
It’s a more “pop-culture” (comparatively to his other book) look at the way we think, but is still very high level material.
To put it all together, and put the knowledge in those books to practical use, finish up by reading this. It’ll help you put things into clear and compelling terms.